care bears x crocs

The way to anyone’s heart is through their stomach—or through their personality-driven belly badge. From greeting cards to obsessive collectibles, Care Bears have always cared-a-lot about dreamers of all ages and sizes.

The stars in their eyes (and bellies) allow this visual direction to reflect the whimsical, floating, and dream-like land of Care-A-Lot while also nodding to our collective gathering on the internet. Balloons, clouds, and Y2K-inspired interfaces makes their world feel a lot closer to home.












Created With:

Art Direction/Creative Lead: Fai McCurdy

Senior Art Director: Julia Hammerer

Copywriter: Madelyn Hadel

IM Manager: Rebecca Cubero-Patiño 

Photographer: Soona Denver

Partner/License: TM & © 2024 TCFC, LLC.