super mario x crocs

Jump into the world of Super Mario, an instant classic that doesn’t need further introduction—unless you’ve been stuck between green pipes. The Mushroom Kingdom comes to life as the characters you know and love are styled into familiar settings, breaking free of digital screens and entering our lives the same way they do in-game: full of personality.

From Princess Peach to Yoshi-themed clogs and charms, there’s plenty of fun (and sizes) for the whole family. The highly anticipated collaboration drove an unprecedented and unexpected amount of traffic to Crocs’ website, totaling in 3,100 combine link clicks, 10x more views, and 20x more engagements by launch day.


















Created With:

Art Direction/Creative Lead: Fai McCurdy

Senior Art Director: Julia Hammerer

Copywriter: Madelyn Hadel

IM Manager: Britt Yates

Photographer: Joe Friend

Digitech/Retouching: Hot Dang Digital/Cam Parsons

Producer: Great Escape Media/Brennah Rosenthal

Stylist: Jessica Jeanne

Hair/MUA: Liz Wegrzyn

Lighting Tech: Daniel O’neill
 
Partner/License: © Nintendo