twilight x crocs

Lionsgate’s adaptation of Twilight rereleased in theaters to honor the beloved source material’s 20th anniversary, inviting both new and longtime fans back into its moody and brooding atmosphere. When working with a cult classic, a nostalgia-based approach needs to satiate every desire.

This visual language is achieved by synthesizing the 2008 film’s cinematography and Tumblr’s always-trending 2010s aesthetic to recreate the most sacred place on earth: a teenage girl’s bedroom. Through cool-blue shades, hazy filters, melancholic styling, and obsessions framed on a bedside table, anyone can sink their teeth into memories that survive eternity (Bella would be right at home).












Created With:

Art Direction/Creative Lead: Fai McCurdy

Senior Art Director: Julia Hammerer

Copywriter: Madelyn Hadel

IM Manager: Britt Yates

Photographer: Lauren Jones

Digitech/Retouching: Hot Dang Digital/Cam Parsons

Producer: Great Escape Media/Brennah Rosenthal

Stylist: Jessica Jeanne

Hair/MUA: Liz Wegrzyn

Lighting Tech: Daniel O’neill
 
Partner/License: ®, ™ & © 2025 Lions Gate Entertainment Inc. and related companies. All Rights Reserved.