Calico Cottontail is hypothetical sewing company that specializes in creating unique patterns to create stuffed bunnies. The different patterning of the bunnies are based on location-specific art styles from history, crafting a classy experience when creating these artisanal rabbits.

GDUSA Packaging Design Award, 2023
Juried Senior Showcase SCAD, 2023

 

The overall design is based on Rococo Fiber patterns, largely ornamental and intricately designed; this was an era of elegance and refinement with organic motifs. detailed florals are fused with vibrant gradients to create the symmetrical patterning across the packagings.

Each label includes the same weaving floral elements, as well as the object being bought. ex: the tape measure is a curling flower and three purple pins come together to make a tiny sprouting bouquet.

The thematic treatment of this set is based on 17th century Dutch floral still lives. These paintings depended on their intense iconography to portray religious turmoil, including subtle depictions of life and death. These motifs were used to show the passing of time and fir this packaging, have been used in reversed—for the sake of creation. 

The beginning items are the thread and needles and are paired with snails and pears. Snails are seen as ultimate death and pears are paired with the motif of forbidden fruit, leading to death. It moves to the fabric, scissors, and pins, respectively each with shells, pomegranates, and butterflies. These bring new beginnings, fresh starts, and awakenings. The series ends with the tape measure as a candle to show the passage of time and the stuffing as the fullest blooming flowers to indicate longevity of life and youth. Stuffing would be the final element when creating the bunny, showing how the stuffed-animal was brought to life.

photography by Snigdha Gopidi