the manor is scad’s fashion and culture publication, focused on delivering content reflecting the artistry and style of young artists. from March 2022–2023, fai served as the art director. together with the editor-in-chief, copywriting team, and visual editors, we worked to create the manor’s identity.
art director Fai McCurdy • motion director Aanvik Singh • social media creative director Danna Macias
The art direction was a blend of maximalism and modernity, built on principles instead of rules. This system amplified contributor voices, allowing them to tell different stories with the same foundation.
Comotion Social Media Motion award, 2023
With each article needing its own visual language, the primary focus was to unite them through typography and texture. This allowed for the connection between fashion and culture to be presented on a digital platform, fully adaptable to differing concepts.
Each graphic is concept focused to reflect the written work it is accompanying. An example is the piece above, “Of Audio & Aesthetics: The living diary of TXT’s discography.” The writing discusses the narrative of an album progressing from childhood to adulthood through temptation. The typography features a combination of script and serif to show to the connection from childhood to adulthood, and the color palette relates to the darker tone in the lyrics. Other typographical elements are included over a half-toned image to show the separation between action and goals that are present in the analysis of the lyrics.
Check out more of my manor work here!